Challenge

There are many ways to see Africa. Knowing this, Africa-in-Focus which runs specialist travel and photographic safaris needed a way of differentiating itself from its competitors. It needed a way to bring alive the promise of overland travel in comfort and style for the more discerning traveller.

Solution

Working remotely from the UK with the directors in Cape Town, the team undertook all the consultancy, script and storyboard work before going out to South Africa to create a compelling video that brings alive the Africa-in-Focus experience.

Results

The video – used on websites, in exhibitions and via email - has significantly increased the company’s reach and helps to both set expectations and keep the dream alive. It reassures customers about the quality and authenticity of the experience and in harmony with the rest of the company’s marketing material helps the sales team to win customer confidence and increase bookings.