Challenge

Selling corporate healthcare is competitive and difficult. Prospective customers are often vaguely aware of what it is, but don’t understand the benefits. Alpha Healthcare, as one of the UK’s leading independent healthcare advisors recognized the need to clarify its services and set itself apart in a highly competitive market.

Solution

We spotted that there are some compelling benefits, but that they needed bringing to life, so a series of graphical illustrations demonstrate how Alpha Healthcare is able lower premiums, reduce absence and deliver value for money. These are threaded together with video in an interactive sales presentation which gives the user the flexibility to select and review any of the sections at any time.

Results

The video presentation is now an integral sales and marketing tool for Alpha Healthcare. It enables the sales team to effectively demonstrate their company’s service offerings. This has had a positive impact on sales as well as increasing brand awareness and reinforcing Alpha’s reputation for high quality, well managed service and support.