Once you’ve decided to make your corporate video and you have selected a reputable and exciting company like Contrast Designs to create it, there are several factors that are important to bear in mind when your video is being produced. This entry will give you some tips on small things to have in the back of your mind when you are producing your corporate video with your video production company.
Last night, I was watching the movie, ‘The Royal Tenenbaums’ directed by Wes Anderson and it got me thinking about this blog. Don’t panic, I’m not going to suggest you re-mortgage your house and cast Bill Murray in your corporate video. You see, Wes Anderson has some trademark directing moves that you can make sure are implemented in your video and ensure its success.
Colour Settings
When watching a good corporate video, you watch a confident person explain the information clearly and in an entertaining way. If you have a bright purple background or really bright colours, it distracts the viewer. Anderson uses neutral or minimal colours in his films so you focus on the actors. In your video, make sure the focus is solely on the presenter delivering your information.
Style
Lots of directors, including Wes Anderson have a specific style or things that make their films distinctive. Endings in slow motion, a catchphrase, a cameo, whatever it may be. What you need to consider is the opening and closing of your corporate video. Think about the logos to be used and keeping the film consistent to your brand. You want to make your corporate videos identifiable and have them stand out from the rest. This can be done very easily and brings me onto the next tip…..
Cast
Wes Anderson tends to use the same cast in most of his movies. While you’re not making a roman coliseum fight scene with 400 actors, it is important to have your eye on the casting. Most good video production companies, like Contrast Design, will have a range of voice over artists and presenters. Listen to all the options before you decide what fits your brand best. Then continue to use these artists in future corporate videos. This will help to make your videos feel recognizable and distinctive.
While, you’re not expected to be the next Steven Spielberg, your corporate video has the potential to be individual and identifiable. If you take these points on bored, I’m sure your corporate video will be a rousing success.
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