The Importance of Understanding Your Target Market

Posted on April 26, 2012 by Julie

Video marketing is something that all businesses can benefit from. As technology has developed, most things are now often done online. This includes business marketing. By creating online videos you can reach potentially millions of consumers. The only thing that you have to make sure of is that you are targeting the right audience.

Knowing Your Target Market
You really need to know who you are targeting with your corporate video. Without understanding your target audience you could end up wasting a lot of time and money. Think for example, if you were trying to sell a clothes range for larger women. If you were to create a video using slim models, this would be misleading and it wouldn’t show your true customer base.
You need to ensure that you are marketing your video to those who may actually want to buy your product/service. Before you contact a video production firm, ask yourself the following questions:
• What Age Range is My Target Audience?
• Where do they Mainly Live?
• What Are Their Main Interests?
• What Problems Does Your Target Audience Have?

The above are just some questions that you need to answer before you can successfully market your product/service to them. Once you have a good understanding of who you are selling to, that will help you to create the best possible corporate video to suit them. It doesn’t matter how good your video is; if you market it towards the wrong target audience then you won’t experience any extra interest or sales.

Understanding the Different Ages
A good video production firm will often share with you their ideas. However, you will still need to understand your target audience beforehand. The more you understand your audience, the more involved you will be able to be. It is the job of a professional company to know what currently sells and what doesn’t. It is also important however, for you to let them know what they are looking for too. After all, they are not mind readers!
The younger generation today has grown up in an internet age. Therefore marketing your products online towards them is slightly easier than it is for the older generation. It is the older generation who appear to spend the most money these days. You need to think about how much money your target audience has. Understanding the different ages and what each one needs will help you to create a good, relevant online video.
As a general rule you need to keep your video as short as possible. When you take a look at television adverts they are only 30 seconds long. They manage to get their point across and show you everything that you need to know quickly and easily. Your audience do not have a long attention span. Therefore you should always keep your business videos less than 2 minutes long, no matter who you are targeting.

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Video Production and Online Marketing

Posted on April 23, 2012 by Julie

Cost Effective Strategy Catapulting Business

The concept of business marketing strategies has changed over the last few years. Of the many new techniques, one of the most popular is online video production. Presence of web can be made use of for selling of goods through online video marketing. Irrespective of the scale of business, all the companies have now started flooding the web with corporate videos and the video production companies dedicated to corporate video production help the companies realize their goals.

Corporate videos through online video marketing are the most viewed element in the websites especially social media sites. Video production companies create corporate videos on demand for the corporate sector which can deliver consistent message that is important for communicating instructional information. Videos are cost effective and portray a high profile image of the company.
Videos have an added advantage as they can be broadcasted in online video sites and social media sites all over the world in different languages. Thus corporate video production has become the norm and the cost of production has fallen with the increase in number of video production firms while the internet has increased access to the market. Corporate videos present the best return in the sales and the marketing portfolio.
Search engines generally prefer sites with videos as they consider the rich media content as more relevant. Google’s “Universal Search” feature, introduced in 2007, delivers results from videos, news sites and maps. Visitors of a website tend to spend greater amount of time in watching a video than read textual contents. Because of this “stickiness” search engines rank it higher on search results and increases the total time spent on the company website.

• Appearance of online videos on the first page of search result of search engines has increased 53 times.
• 30% increase in the number of corporate profile clicks.
• 100% more business profile views.
• 18% increase in calls generated.

These statistics have resulted in the increase in video production firms dedicated to corporate video optimizations.

Appearance in the first page of Google search is not the sole reason for videos being great for SEO. These videos can be very easily used for building the crucial inbound links that is required for a successful corporate website. The videos can be uploaded in various social media sites and these online videos can be viewed by a large audience and also take part in larger online discussions. RSS feeds can also be created allowing users to subscribe the video so that they are notified whenever a new content is uploaded. Thus an entertaining and informative video can spread a business virally.

Key benefits of Corporate Video Production and Online Video Marketing are:
• Secures better return on investments
• Taps in a variety of online viewers
• Powerful message communication
• Cost Effective
• Lifts company profile
• Measurable results can be achieved
With a professionally designed and tailored, collaboratively planned video these results are achievable. Video productions firms design such videos for corporate sectors. It provides the best return on investment and the online platforms like the company website, video sites like YouTube, social networking sites like Facebook and Twitter and several blogs help in the global brand recognition.
83% of the people using internet is familiar with corporate videos and online advertisements and it reflects into their brand choices and opinions. Corporate firms are thus investing millions for video productions and for hiring the best video production firms for connecting to the audience.

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Online Video Marketing Tips – Things You Don’t Know

Posted on April 23, 2012 by Julie

The recent years have seen a change in the trend of business marketing strategies and online video marketing has become the most effective marketing platform. The misconceptions hovering around the usage and implementation of videos as a marketing tool make the business owners hesitant to try out this strategy. Many think they are not competent enough to use online video marketing as a tool.

The business owners need to be made aware of a few facts they are unaware of online video marketing. Below are five crucial things about video marketing and if you are missing out on them, you can also losing out on a huge proportion of potential investors.

1. YouTube – The Second Largest Search Engine of the world: Making the company website Google-friendly is a good thing but in order to sneak ahead in the global competition a better way is to use YouTube. YouTube videos get in excess of 4 billion views every day. You can create your own channel and optimize the video descriptions, titles, tags, “About Me” section and the “Channel Description” to ensure that your video channel pops up more frequently during a search. The videos can also be organized to various playlist categories having keyword based names.

2. Online Video Marketing is much more than just YouTube: YouTube is a powerful platform in the online video marketing business but not the only one. There are many other online video sharing sites like YouTube and social media sites like Facebook, where the corporate video, professionally tailored by some top-class video production company, can be uploaded and shared with a certain target audience. Sharing sites specific to the company niche is the best way to go about. These sites make it easier to find relevant videos for the people interested in your company.

3. Video Length and Quality: The length of the video depends on the quantity of information being provided. It should be taken care that the video realistically engages the views for the entire length of the video and not bore them. Short, informative, entertaining videos generate audience curiosity and interest. Quality of video matters the most.

4. Creativity: Creativity compensates for low budget. Your video doesn’t need full of video effects but creativity is appreciated by all. A superb script, using of inexpensive software for editing, cutting down on video location cost, providing goofy animations etc. are some of the creative ways to make an interesting video. This is where good video production companies can be useful to make a video balanced with professionalism and entertainment with spices of creativity according to your budget. The video should be such that the viewers will feel like sharing within their network.

5. Camera shyness has nothing to do with success: If the target audience can see and hear you in the corporate video the level of trust on your company increases and is a great perk of this online video marketing. However if you are camera shy, you can compensate it by doing voiceovers. Think of it as a one-on-one conversation with a trusted client, be confident, clear in your thoughts and speak clearly. That’s all required to keep the viewers’ interest intact rather than boring them by reading out PowerPoint slides.

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Why Using a Combination of Animation and Video Can Bring the Best of Both Worlds

Posted on April 20, 2012 by Julie

When it comes to creating a business video, it can be a great idea to combine video and animation. The human brain is naturally more attracted to animation. It’s more exciting and interactive than standard video. The question is how can you do this?

Using Animation to Explain and Sell a Product
By using animation it’s easy to make a product or service appear more interesting. Take the iPhone. If you want to explain how its technology works then a great way to do this would be to shoot a real life iPhone. Then use animation to zoom inside the phone and show the audience what is inside. As the inside is revealed, words describing the features will help to give the audience an idea of what everything does. This is a clever, interesting way to advertise using animation.
While animated video can certainly pull in more traffic and potential customers, there are some things that you need to consider before you create one.

Considerations to Take Into Account
The first thing that you need to think about is how the video will be used. Will it be placed on your homepage? Are you planning on putting it on websites such as YouTube? Or will you be showing the video at a conference?
Where you will be using it will determine what should go into the video. For example, if you plan on showing it during a conference, you will want to limit the audio on the video. This is because you will be talking over the video as it is shown and too much audio will drown you out. If you plan on using the video on a website then you will need to tailor it to your specific website visitors.

You also need to take into account how long you want the video to be. It ideally shouldn’t be any longer than 2 minutes. Your audience will have a short attention span and that is why you need to keep the video as short as possible.
Another thing that you need to keep in mind is that an animated video isn’t always great for search engines. This is because Flash and other animations are quite difficult for search engines to read. Therefore if you are placing an animated business video on your website, it might be quite hard to get traffic directed there using the video.
Finally you need to remember not to overdo the animation. Yes you want to pull your visitors in, but you don’t want to overwhelm them. Don’t show off with the animation. Keep it as simple as possible and you can’t go wrong.
Overall using a combination of real video and animation can really help to enhance your sales and sell your product or service. You just need to make sure that you consider the disadvantages as well as the advantages before you create one.

Posted in Corporate Video, Online Video, Product Video | Tagged , , , , | Leave a comment

Social Media Marketing Guidelines

Posted on April 18, 2012 by Julie

Utilization of social media for various business purposes is one of the best techniques of business marketing. It can catapult your business and expand your horizon by providing a platform where a million users all over the world can be made aware of your company credentials and potentials. But like all business plans, using of social media also requires following some DO’s and DON’Ts. Social media can help you to be ahead in the ever increasing market competition.

Social Media DO’s:
1. Multiple Media Types: The users of social media get interested when content is presented in new ways which can be easily shared within their networks. Online videos or info-graphics are much more appealing form of media and easily sharable. Multiple media types can thus help your cause.
2. Make it searchable: The social media content like the corporate video should be easily searchable and should be optimized for search engines through the use of keywords and tags.
3. The posts: The posts should be informational providing news of new promotional materials of the business development or news of business events, online videos and images reflecting the business procedure. Share ideas reflecting the company to appeal to the audience and engage in discussion.
4. Re-purpose content rather than re-using: Posting same content again and again should be avoided. A better tactic for re-using content is re-purposing it by changing certain elements of the content highlighting different information or target a different audience.
5. Interaction: A true interaction in social media with the clients and potential buyers is a good tactic for showing that the company cares about its clients. A transparent view of the organization needs to be presented to the intended viewers. An effective way of doing so is to use video chatting options available on social networking sites such as Facebook and Google Plus.
6. Be professional yet friendly: Content such as videos should be made with extreme caution. The video should have a professional look, and side voices or any unpleasant content should not be part of the video that you share with the public.
7. Authenticity: It is important that your social profile should look authentic. Content such as videos should not look as if it has been copied from other sources. Moreover, one should be selected about the people who represent the organization on such videos.

The DON’TS:
1. Sharing improper content: There is a tendency to share contents such as video with the intention of sharing some cool and witty stuff, but it might be sensitive to some of your users – which ultimately hurt you back.
2. Reliance on a particular content: One should not bank on a particular content to attract people. Social networking content generally degrade with passing days, and that is why one should always keep updating their contents.
3. Pushy: Being too pushy can result in the loss of interest of the people and the quality of response decreases.
4. Generic Marketing Techniques: The business techniques must be tailored to meet specific needs and specific target audiences.
5. Spam: Spamming the social media sites with your video content has a bad impact on the company.
6. Lack of Specification: If videos shared by you lack specialization, it could ruin your viewer base
7. Low quality of content: Content uploaded on social networking sites should not be below a certain quality standard. It dents the credibility and reputation of the company to a large extent.

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