First Impressions Count

The impression you make during your first meeting with a client is often a lasting one. It’s therefore very important to make a positive impact on the mindset of your client about who you are and what your company represents.

High quality business cards have long been used as a tool to build up a positive image of a company and its representatives at a first meeting with clients. A poor quality business card printed on inferior material will almost certainly leave clients with the wrong impression about a company.

Until recently, business cards, containing your details, were printed on stiff paper and handed out to potential clients in the hope that they might give you a call at some point in the future. In most cases these business cards were lost or even purposely discarded by the recipient, which invariably made the exchange of business cards, as a marketing tool, a bit of a hit and miss affair. However, thanks to advances in video and compact disc technology, the exchange of business cards is taking on new meaning.

Video business cards are about the same size as a traditional business card. But unlike the traditional business card, the video business card (more appropriately a CD in the shape of a business card) can contain much more that just your corporate logo and contact details. It can also contain that all important elevator speech, that message which can make all the difference between winning and losing business. You can even include a visual product demonstration as part of that elevator speech.

Because of its enticing visual qualities, the recipient of a video business card is likely to be impressed by the fact that you and your company have gone to great lengths to create a favorable impression on them. It is unlikely that they will lose or discard your business card before they’ve seen and heard what you’ve got to say.

Video business card are inexpensive to produce and represent a better return on investment that the traditional business card. In addition, your video business card message can also be uploaded to your company’s website or incorporated into an email campaign, thus creating an essentially latent but powerful marketing tool for your company.

If you are not already using video business cards as part of your corporate image, then you might just be losing out to those competitors who are.

For further details on video business cards, why not contact Contrast Design to see how a VBC can help create a positive and lasting impression on your clients?