Challenge

You can only really appreciate the awe inspiring and true to life craftsmanship of the hands, arms, legs and feet Dorset Orthopaedic creates by seeing the products for real. But limb loss patients migrate to this leading innovator in prosthetics from all over the world. How could they communicate the life enhancing quality and dignity restored by the work they do?

Solution

Physical quality is one thing, but we quickly spotted that patient quality of life is where the real value lay. We were humbled and impressed by the total enthusiasm of the patients, who with the help of a dedicated highly skilled technical and clinical team are rebuilding their lives in the face of significantly testing circumstances – and so that’s what we filmed.

Results

A hard hitting, tangible, effective and personal explanation of what being a Dorset Orthopaedic patient really means – which comes across far more powerfully than print could ever achieve on its own. The 5 minute film has been used effectively at exhibitions, on the web and emailed to prospective patients to set expectations and generate new enquiries.