Challenge

The experience of an Fred Olsen luxury cruise is second to none. But how to convey that to prospective customers and get them to pick up the phone and book? What people are buying is “the promise of a wonderful experience” and recognising that, marketing team wanted something a cut above the usual 360 panorama.

Solution

Harnessing our web streaming experience, we suggested embedding video in high quality panoramas which show not only the surroundings but importantly people enjoying themselves. A professional narration and perspective correction enabled us to create a compelling multimedia presentation that allows prospective passengers to bring the ships and their facilities to life.

Results

Not only is there significant traffic to the website with the panoramas being a main attraction, but also the Fred Olsen sales team are now able to proactively encourage prospective customers to build and keep alive a dream of that luxury cruise, getting a feel for what it will be like by seeing and experiencing the facilities online in the round.