Challenge

Vismail - “Honey Plc’s highly innovative email marketing solution for the rest of us” was not getting the kind of exposure it deserved. Simple to use and technically brilliant (being able to get attractive interactive emails around SPAM and firewall issues), Honey needed a way to communicate that quickly and effectively.

Solution

A powerful web-based Virtual Sales Presentation which uses video and animation to explain “how it works” in a simple interactive interface that prospective customers can view in their own time – either in a predefined loop, or by navigating to the parts that really interest them.

Results

By tracking and following up viewings made online, as well as proactively getting prospects to see the VSP through telesales and email follow up, the sales team has dramatically increased its reach and cut in half the qualifying time. They now focus their quality time and energy on real prospects as opposed to filtering out the “vaguely interested”.