Challenge

Tamper evident and reusable packaging is not something most of us come across, but for those working in high security or confidential environments, such things are critical. ITW first approached us to help attract visitors at an exhibition, but soon realized that the opportunity to utilize video in their core marketing and sales efforts made complete sense.

Solution

The team wove an eye-catching video loop in to a complete Virtual Sales Presentation (VSP). A version on CD Rom is used for exhibitions and the sales team use it to demonstrate the USPs of ITW remotely via the web and via email. 3D modeling, professional narration and location shoots all focus on the company’s quality ethos and bring to life the story behind its market leading products.

Results

The VSP has enabled the ITW sales team to reach more prospects more quickly via effective email marketing. By delivering a standardised message it also enabled them to unify the sales process and qualify and prioritise potential customers effectively getting across a consistent and powerful message.