Virtual tours decrease the risk of losing online purchases by helping your viewers make faster decisions and forget any second thoughts. Recent studies show that experiencing a product or service before buying increases purchase consideration by up to 85%.
Contrast Design’s Virtual Tours 2.0 can do even better than this. The new 360o video and audio embedded virtual tours ‘teleport’ the viewer in the centre of the action. This creates a dynamic virtual experience almost as genuine and personal as a real-life impression. Viewers can now identify with the passengers of a luxury cruise ship enjoying a lovely night on the ship’s deck or they could see themselves in a five-star resort indulging in a relaxing massage.
This method of building reassurance is vital not only for prospects but also for existing customers. The unique personal experience provided by a virtual tour video can increase customers’ brand loyalty while enhancing brand attitude.
Fred Olsen Cruise Lines
The experience of an Fred Olsen luxury cruise is second to none. But how to convey that to prospective customers and get them to pick up the phone and book? What people are buying is “the promise of a wonderful experience” and recognising that, marketing team wanted something a cut above the usual 360o panorama.
Harnessing our web streaming experience, we suggested embedding video in high quality panoramas which show not only the surroundings but importantly people enjoying themselves. See the end result for yourself.
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