Challenge

Wholesale plumbing and heating is an aggressively competitive market, and as an independent Williams & Co. needed a way to differentiate themselves from the national chains. They recognised that getting tradesmen signed up for an account was the key to growth, but with limited sales and marketing resources compared to competitors, they had to think differently.

Solution

Research with tradesmen confirm that quality of goods, reliable service and best price were the three things that mattered most. Williams & Co. excels in all 3 areas. Testimonials backed up reliable service whilst, graphics illustrated the quality of brands supplied. Through a simple control panel we enabled Williams & Co. to continually update the data behind a simple price comparison tool explaining the clear price advantage.

Results

A significant increase in new trade accounts resulted from use of the presentation on the web, via email and at exhibitions and the fact that it can be updated easily means it is in constant use as the business continues to expand.